When I ran out of business cards recently, I didn’t just want to get more cold white cards printed. I wanted something that I’d actually want to give out to people. Something a bit fun, but still useful.
After hearing about moo.com through photographer friends, I decided to give them a try. After using a bunch of other printers in the past I immediately liked how simple their online system was. But it was a killer feature that made me choose them for this project. They call it printfinity, and it allows you to choose as many different designs for the reverse of your card as you like. This is great for artists to show off their designs, like a small pocket portfolio, but how could it be useful for me? I work in data recovery so a bunch of photos of hard drives would hardly be appealing.
After trying a few ideas, I came up with the idea of making a range of battle cards. On one side is contact details like a normal business card, but on the other side is one of ten different battle cards. Each card has a simple hard drive graphic and then a series of stats that can be used to battle with. The hard drives are chosen to be vague representations of infamous hard drives, so true geeks may be able to identify some of them.
So now, when we send out a package we slip in a battle card. If it hangs around on a faraway desk for a while instead of getting chucked straight in a drawer, then maybe it’s a good idea. At least, that’s the plan.